Changing the culture of breastfeeding in the United States is no easy task and won’t happen overnight. It involves education for moms and families that starts early on in pregnancy, in-hospital practices like rooming-in and skin-to-skin contactExternal Link that aid a mother’s decision to breastfeed, and support in the community and workplace that makes it easy for mothers to breastfeed (including lactation rooms and support groups).

Some of the successful approaches we use to address these challenges and improve breastfeeding rates include sharing knowledge and successful practices and innovation with healthcare professionals; spreading impactful, sustainable policy and practice improvements in care settings; and involving parent partners in identifying solutions.

The result of our work: improved systems of care in birthing centers that enables more mothers to feel confident in their decision and ability to breastfeed.

Our Projects

Case Study

Learn more about the results of NICHQ's work to help improve breastfeeding support for families across the country.

View Case Study

Texas Ten Step Star Achiever Toolkit

What does "Baby-Friendly" mean?

Becoming a Baby-Friendly facility is a comprehensive, detailed and thorough journey toward excellence in providing evidence-based, maternity care with the goal of achieving optimal infant feeding outcomes and mother/baby bonding.

Source: Baby-Friendly USAExternal Link