International Code of Marketing of Breast Milk Substitutes

Universal guidelines for the marketing of infant formula.

Created by the World Health Organization, the International Code of Marketing of Breast-Milk Substitutes provides guidelines for the marketing of infant formula and other products used as breast-milk substitutes. The aim of this code is to “contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breast-feeding, and by ensuring the proper use of breast-milk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution.” All hospitals must comply with the code in order to become Baby-Friendly designated.

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Source: World Health Organization
Published: 1981


International Code of Marketing of Breast Milk Substitutes